Today’s post comes to you after reading a disturbing article from Food Renegade about orange juice. I’m not much of a juice drinker, but when I do drink it I always try to shoot for the 100% juice kinds, like Simply Orange or Tropicana. Now I might just have to buy a juicer and make my own.
100% orange juice? Not likely. Image: Shutterstock |
After oranges are squeezed, the juice is sent to huge
storing tanks. It’s there that the oxygen is removed from the mix. This does
two things: first, it allows the juice to be kept without going bad for up to a
year; and second, it strips the juice of flavor. Those huge vats, then, are
essentially holding large volumes of tasteless “juice.”
That won’t sell, though. Before that juice can go to market,
it has to have flavor added back in. To do this, flavor and fragrance companies
(yes, like perfume makers) come in and create “flavor packs.” These flavor
packs are made from ingredients derived
from oranges (like orange essence and oil). But they also contain high
amounts of chemicals that add a fresh orange fragrance and taste (like ethyl
butyrate or valencine).
The worst part of this is the betrayal factor, at least for
me. As a consumer, when I’m shopping for and purchase 100% juice, I want
something that is 100% juice—not a chemical mess. The flavor packets don’t have
to be listed because, technically, they are made from orange by-products.
Labeling laws allow this even if the ingredients have been chemically
manipulated.
Fresh squeezed orange juice. Image: Shutterstock |
That said, the fact that chemically manipulated ingredients
are being included in my “100% juice” orange juice is more than a little
upsetting. Perhaps it was naïve of me to assume all ingredients had been
included on the label, but that still doesn’t make it acceptable for such an
omission. It’s these sorts of things that make me want to just grow all my own
food. Perhaps someday I will.
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